New online programme launching to build AI-based digital marketing skills
Digital Marketing
The Digital Marketing and Analytics Programme, launched by ISB Online, is a new online learning initiative designed to equip professionals with advanced, AI-driven marketing skills. As the marketing industry continues to evolve rapidly, this programme aims to bridge the widening gap between traditional marketing knowledge and modern, technology-powered strategies. It blends digital marketing fundamentals with cutting-edge tools such as artificial intelligence, predictive analytics, and generative AI to help learners navigate today’s data-centric marketing landscape.
The programme covers essential areas of digital marketing, including SEO, SEM, content strategy, social media, performance marketing, CRM, marketing automation, and campaign optimisation. What sets it apart is its strong emphasis on AI and analytics. Participants learn how to use AI for customer segmentation, personalisation, and automated campaign execution. Predictive analytics modules help learners understand how data can anticipate consumer behaviour, forecast trends, and enhance decision-making. Additionally, the programme integrates GenAI tools that enable marketers to streamline creative workflows, generate content, and build innovative campaign ideas more efficiently.
Delivered entirely online, the course combines self-paced video learning, live faculty sessions, hands-on projects, simulations, and case studies from global brands such as Netflix and Lenovo. This practical approach ensures that learners can apply concepts directly to real-world marketing scenarios. The programme is structured to support working professionals, offering flexibility without compromising academic depth.
Designed for marketers, managers, business owners, and career-shifters, the programme requires only a basic educational qualification, making it widely accessible. Over its 13-week duration, participants gain both strategic and technical skills needed to thrive in AI-led marketing environments.
Overall, this new programme is a strong choice for professionals aiming to future-proof their careers by mastering the intersection of digital marketing, analytics, and AI.
An online “Digital Marketing & Analytics Programme” is launching soon via ISB Online — designed especially for marketers to learn AI-led customer segmentation, marketing automation, predictive analytics, and generative-AI-powered workflows. This reflects how the industry is pivoting toward data + AI competenc
Available to businesses of all sizes
And accessible to marketers of every level of expertise. Amazon Ads provides ad solutions that help your business connect with customers at every stage of their journey.
Grow your business anywhere customers spend their time
Reach customers while they shop. Our offerings help you achieve your advertising goals while helping to bring a global audience of customers the products they’re looking for.
Ad solutions for every budget
Choose the budget that’s right for your business. You decide how much you want to spend, and increasing your spend can help increase sales.
Quick and simple execution
Create and launch a campaign in as little as 5 minutes. Our ads are designed for everyone, meaning you don’t need to have any advertising experience to launch a campaign. We’ll provide performance insights and reporting before and after campaigns, too.
Ad Products
Self-service, budget-friendly, and easy to use products
Sponsored Products
Improve visibility of individual products
1) Cost-per-click
2) Appear in shopping results and on product pages
Leave a Reply